66% of UK motorists now use AI in their car-buying journey, yet most dealerships have no idea whether they appear in AI-generated responses.

Unlike traditional search, there’s no magic rank tracker for AI. This study changes that.

We Analysed 5,000 Queries to Find Out.

Our large-scale study of AI search visibility in the UK automotive sector reveals which brands, sources, and dealerships Google Gemini actually recommends to car buyers.

What's inside

• 5,000 real car-buying queries submitted to Google Gemini across 10 models, 10 UK cities, and 5 buying themes

• The top 50 dealerships Gemini recommends by name — and which it ignores

• 1,213 grounding sources ranked by citation frequency, filterable by model, city, and theme

• Head-to-head visibility comparison: established brands vs new market entrants like BYD and Jaecoo

• City-level analysis revealing stark geographic bias in Gemini's recommendations

• Theme-by-theme breakdown across aftersales, pricing, finance, part exchange, and reputation

Who it's for

Dealer group CEOs, dealer group marketing directors, manufacturer specific brand managers, OEM digital strategists, automotive marketing teams and anyone interested in automotive brand visibility in a post-search world.